{"id":397,"date":"2026-10-01T21:32:57","date_gmt":"2026-10-01T21:32:57","guid":{"rendered":"http:\/\/powercraft.site\/draftkings-takes-handle-crown-in-home-state-of-massachusetts-during-first-month-of-betting\/"},"modified":"2026-10-01T21:32:57","modified_gmt":"2026-10-01T21:32:57","slug":"draftkings-takes-handle-crown-in-home-state-of-massachusetts-during-first-month-of-betting","status":"publish","type":"post","link":"https:\/\/skillraid.site\/?p=397","title":{"rendered":"DraftKings takes handle crown in home state of Massachusetts during first month of betting"},"content":{"rendered":"
DraftKings went straight to the top of the leaderboard of sports betting operators in its home state of Massachusetts during the market\u2019s first month post-launch.<\/strong><\/h6>\n

Massachusetts OSB leaderboard<\/span><\/h2>\n

Since the market opened on 10 March, the Boston-headquartered operator has secured some 46.9% of sports betting handle, putting it in pole position among Massachusetts licensees.<\/span><\/p>\n

Across all operators, bettors in Massachusetts wagered around $563.9m in March, generating $46.7m in revenue for operators in the process, according to data released by the Massachusetts Gaming Commission and compiled by Eilers & Krejcik Gaming (EKG).<\/span><\/p>\n

Of the overall total, DraftKings took $257.6m in bets and generated $16.1m in GGR. That equates to the operator securing 34.5% of statewide online sports betting GGR for the month.<\/span><\/p>\n

National US market leader FanDuel, meanwhile, was able to secure marginally higher GGR of $16.3m, due to its better hold rate of 9% (DraftKings secured around 6.3%), despite taking a smaller proportion of handle in the state at $186.7m, or 33.1% of the total.<\/span><\/p>\n

In third place, but a long way behind the top two, was BetMGM, which generated $7.4m in GGR from $46.9m in bets.<\/span><\/p>\n

Those figures left the top three operators replicating a scenario commonly seen across US online sports betting markets, as they together secured more than 85% of the market.<\/span><\/p>\n

Bringing up the rear were Massachusetts\u2019 other three licensees, Barstool Sportsbook ($3m GGR from $30.2m handle), WynnBet ($2.1m GGR from $18.8m handle) and Caesars Sportsbook ($1.9m GGR from $16.8m handle).<\/span><\/p>\n

Those relatively meagre results came in spite of Barstool being founded in Massachusetts, and WynnBet\u2019s parent company operating a major land-based casino in the state, potentially offering both brands a certain \u2018home\u2019 advantage in Massachusetts.<\/span><\/p>\n

How did they do it?<\/span><\/h2>\n

Massachusetts\u2019 impressive start was the result of comparatively high level of bets per adult in the state, with EKG calculating the average day-adjusted OSB handle per adult at around $165 (generating $14 per adult in GGR).<\/span><\/p>\n

The state is home to an impressive roster of professional sports teams including the NHL\u2019s Boston Bruins, NBA\u2019s Boston Celtics, NFL\u2019s New England Patriots, MLB\u2019s Boston Red Sox and MLS\u2019 New England Revolution, all of which boast avid fan bases across the state.<\/span><\/p>\n

3 things from 1st MA OSB print:<\/p>\n

1) No way $DKNG was playing 2nd fiddle to FD on its home turf<\/p>\n

2) Very, very impressive per-adult productivity on a day-adjusted basis (more below)<\/p>\n

3) Boston = most targeted media market in Mar-23 among major U.S. OSBers, per Pathmatics pic.twitter.com\/IWxqEilFXo<\/p>\n

\u2014 Chris Krafcik (@ckrafcik) April 18, 2023<\/p>\n

Massachusetts\u2019 sport-loving population helped put the state ahead of other recently launched markets in the first month post-launch, such as Maryland, where the average handle per adult totalled $153, Ohio, where that figure was $123, and Kansas, where average handle per adult hit $84.<\/span><\/p>\n

While bonusing spend is not reported by the Massachusetts Gaming Commission, EKG estimates that DraftKings accounted for the majority of bonus spending, \u201cas part of a win-at-all-costs home-field launch.\u201d<\/span><\/p>\n

According to Legal Sports Report<\/em>, DraftKings is offering bonuses worth up to $1,200, while Caesars has bonuses worth up to $1,250 available and BetMGM up to $1,000.<\/span><\/p>\n

Meanwhile, FanDuel is offering customers that bet $5 the chance to receive $150 in bonus bets.<\/span><\/p>\n

In addition to bonusing efforts, EKG suggested that Boston was the most targeted media market among leading sports betting brands in March. For DraftKings, 27% of its Twitter, Facebook and Instagram ad impressions for the month came from the city.<\/span><\/p>\n

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