Following the conclusion of The Masters golf tournament in April, sports betting supplier Kambi has provided some data on betting activity around the competition.<\/p>\n
Following the conclusion of The Masters in April, sports betting supplier Kambi has provided some data on betting activity around the competition<\/strong> in combination with iGaming NEXT. <\/strong><\/p>\n Of all the bets placed on the tournament, 65% were placed pre-match, while 35% were in-play.<\/p>\n That put in-play betting on The Masters as a proportion of total bets placed slightly ahead of this year\u2019s March Madness basketball tournament, during which 28% of turnover came from in-play.<\/p>\n In pre-match betting, by far the most popular bet was on finishing position, where bettors attempt to predict which players will finish inside, for example, the top five or 10 positions in the tournament.<\/p>\n The next most popular bets were on the \u2018best scores in a given round\u2019, while the \u2018leader after round one\u2019 and bets on players \u2018to make the cut\u2019 also featured in the top 10 pre-match bets.<\/p>\n For in-play betting, finishing position was again the most popular bet type, accounting for 62% of all wagers placed on The Masters.<\/p>\n The player achieving the \u2018best score on a given hole\u2019 was the next most popular, accounting for 21% of in-play bets, while the player achieving the \u2018best score in a given round\u2019 brought in 4% of bets in third place.<\/p>\n A further 3% of bets were placed on players \u2018getting to the fairway in regulation\u2019, and 2% were placed on players \u2018getting to the green in regulation\u2019, meaning whether they reached each of the points on a given hole in the correct number of shots.<\/p>\n Bettors placed 2% of total in-play bets on which player would be the leader after round one, while 1% of bets were placed on any player to score a birdie or better.<\/p>\n The eighth most popular in-play bet, also with 1% of betting volume, was which player would be \u2018nearest to the hole after the tee shot\u2019, while bets on the \u2018leader after rounds two and three\u2019 also proved relatively popular, in ninth and tenth position, respectively.<\/p>\n Golf was the seventh most popular sport by betting volume based on Kambi\u2019s US network turnover metric. <\/p>\n It came behind basketball, American football, baseball, ice hockey, tennis and soccer and was followed up by mixed martial arts, motorsports and boxing.<\/p>\n The Masters was the most popular golf tournament by turnover for Kambi last year (2022), followed by The Open, the PGA Championship and US Open.<\/p>\n For the 2023 tournament, American player Brooks Koepka was the most popular player for betting by percentage of player props turnover.<\/p>\n Tournament winner Jon Rahm was the second most popular, as Scottie Scheffler, Rory McIlroy and Viktor Hovland came in third, fourth and fifth, respectively.<\/p>\n <\/span> Following the conclusion of The Masters golf tournament in April, sports betting supplier Kambi has provided some data on betting activity around the competition. Following the conclusion of The Masters in April, sports betting supplier Kambi has provided some data on betting activity around the competition in combination with iGaming NEXT. Key takeaways \u2013 pre-match […]<\/p>\n","protected":false},"author":1,"featured_media":408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[64,83,84,85,86],"class_list":["post-407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-skillraid","tag-betting","tag-data","tag-golf","tag-kambi","tag-sports"],"_links":{"self":[{"href":"https:\/\/skillraid.site\/index.php?rest_route=\/wp\/v2\/posts\/407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skillraid.site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skillraid.site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skillraid.site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skillraid.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=407"}],"version-history":[{"count":0,"href":"https:\/\/skillraid.site\/index.php?rest_route=\/wp\/v2\/posts\/407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skillraid.site\/index.php?rest_route=\/wp\/v2\/media\/408"}],"wp:attachment":[{"href":"https:\/\/skillraid.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skillraid.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skillraid.site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Key takeaways \u2013 pre-match<\/h2>\n
Key takeaways \u2013 in-play<\/h2>\n
Overall insights<\/h2>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"