{"id":413,"date":"2026-10-01T21:59:09","date_gmt":"2026-10-01T21:59:09","guid":{"rendered":"http:\/\/powercraft.site\/oddschecker-data-shows-drop-in-average-betting-deposits-during-cost-of-living-crisis\/"},"modified":"2026-10-01T21:59:09","modified_gmt":"2026-10-01T21:59:09","slug":"oddschecker-data-shows-drop-in-average-betting-deposits-during-cost-of-living-crisis","status":"publish","type":"post","link":"https:\/\/skillraid.site\/?p=413","title":{"rendered":"Oddschecker data shows drop in average betting deposits during cost-of-living crisis"},"content":{"rendered":"<h6><strong>According to full-year 2022 data from Oddschecker, online sports betting has been affected by the cost-of-living crisis.<\/strong><\/h6>\n<p>The UK-based affiliate, known for its odds comparison grid, has observed a decline in the average value per customer deposit across various sportsbooks including bet365, Sky Bet, William Hill, and Paddy Power.<\/p>\n<p>                      Oddschecker attributes this trend to stricter affordability measures implemented by UK-licensed operators and increased pressure on discretionary spending due to the ongoing cost-of-living crisis.<\/p>\n<p>The decline in average deposits began in August 2022 and reached its lowest point in December, when the average deposit was under \u00a380.<\/p>\n<p><strong>Oddschecker: \u201cWe believe this metric serves as the canary in the coal mine for the cost-of-living crisis, despite the gambling industry traditionally harbouring a widespread perception of being relatively recession-proof.\u201d<\/strong><\/p>\n<p>This marked the lowest average deposit figure recorded by Oddschecker since it began collecting data in January 2019.<\/p>\n<p>\u201cWe believe this metric serves as the canary in the coal mine for the cost-of-living crisis, despite the gambling industry traditionally harbouring a widespread perception of being relatively recession-proof,\u201d said Oddschecker.<\/p>\n<p>Despite the decline in average deposits, the total sum of money being deposited has remained strong throughout the year, boosted by major sporting events such as the World Cup.<\/p>\n<p>Oddschecker noted that average deposit value may rebound as the macroeconomic climate improves, although a shift towards higher margin products among operators, such as Bet Builders, could lead to the downwards trend continuing into 2023 if punters instead adopt a \u201clittle and often\u201d approach to sports betting.<\/p>\n<p>As of the end of the year, Oddschecker\u2019s comparison grid included 27 different sports betting operators. Bet365 remained the dominant player, achieving the highest number of on-site bet slip clicks for every month of 2022.<\/p>\n<p>      <span class=\"btn__text\"><\/span><br \/>\n      <span class=\"btn__icon icon icon--share\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to full-year 2022 data from Oddschecker, online sports betting has been affected by the cost-of-living crisis. The UK-based affiliate, known for its odds comparison grid, has observed a decline in the average value per customer deposit across various sportsbooks including bet365, Sky Bet, William Hill, and Paddy Power. Oddschecker attributes this trend to stricter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[32,92,93,94,91,12],"class_list":["post-413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-skillraid","tag-bet365","tag-cost-of-living","tag-economy","tag-oddschecker","tag-premium","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/skillraid.site\/index.php?rest_route=\/wp\/v2\/posts\/413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skillraid.site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skillraid.site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skillraid.site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skillraid.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=413"}],"version-history":[{"count":0,"href":"https:\/\/skillraid.site\/index.php?rest_route=\/wp\/v2\/posts\/413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skillraid.site\/index.php?rest_route=\/wp\/v2\/media\/414"}],"wp:attachment":[{"href":"https:\/\/skillraid.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skillraid.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skillraid.site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}